Our life is inundated with information. We are constantly distracted and stimulated. Especially when we surf the internet, it gets worse. Don’t expect that people visit your site and read it as if they read a classic book. Messengers, texts, twitters, or reminders will distract their attention.
They literally scan your site and decide to read more or click away within 5 seconds. How can we grab their attention?
Write a clear, concise, powerful and irresistible headline with the most relevant pictures. The headline leads them to read your sub-headlines. Then, the sub-headlines guide them to read the paragraphs. Eventually, the paragraphs lead them to answer your Call-To-Action!
Writing web contents is different than writing a blog or a book. It’s like making a bulletin board on the freeway. How can you grab drivers’ attention who are driving at 65 MPH on the freeway? It begins with a clear, concise, and irresistible headline and the most relevant picture.