We focused on 4 features as revising Paco’s Tacos Kauai website:
1. Showing all 5 locations including Oahu store
2. Converting Menu (image files) into text
3. Catering Page
4. Online shop selling gifts
Google Analytics shows that the number of website visitors increased tremendously (about 600%) compared to last year.
Recently, Paco’s Tacos opened additional location in Oahu. To display the new store along with 4 other locations on Kauai, we changed the entire layout of the site.
At the first section of the home page, we presented the location information clearly. So, customers won’t get confused.
We displayed the menu as image files at the original site. The problem of image files is that Google or other search engines can’t read the content on the image. It doesn’t help SEO.
As we revise the site, we converted the menu into a text format. So, search engines can read the menu. For example, when people search “fish taco Kalaheo” on Google, Paco’s Tacos Kauai is picked right away.
Catering is another service that Paco’s Tacos focuses on as it started as a food truck. We set up SEO on Catering page, and embedded the ‘Request a quote’ form.
Now, customers can easily discover Paco’s Tacos catering service on Google, and request a quote through the website. The owner receives a notice through his phone as soon as the request is sent.
We open a subdomain, shop.pacostacoskauai.com, to install Woocommerce and connected to Square payment system which they are using in their stores.