People hate old content.
When you visit a website and find that it has not been updated for 3 years, probably you may not trust the content and leave
We love fresh content. When we see recently-posted articles, we feel that the site is well-maintained. We believe that the business/organization nurtures good relationships with their customers.
Research shows that 78% of consumers believe that organizations providing custom content are interested in building good relationships with them. (resource)
Google also emphasizes that the freshness of content is one of the key factors of its search ranking algorithm. (reference)
This month, let us introduce 7 simple ways to keep your content fresh. These methods will help you to get a higher rank in search engines and get more customers.
1. Recent Blog/ News/ Announcements/ Events/ Stories Section on Your Homepage
In our previous article, we explained how important blogging is in improving your search ranking. If you missed
A blog doesn’t need to be a professional paper. It can be recent news, announcements or short stories related to your business or organization. As long as it provides value to
When you write a blog, make sure that your recent articles are displayed on your homepage. Then, whenever you post an article, your homepage will be updated automatically. So, don’t hide your articles under your blog menu.
Yet, this function may slow down the loading speed of your homepage. If your homepage is already loaded with lots of content, please consult with your web designer
2. Event Schedule
One of our clients runs 4 restaurants. They are too busy to write a blog. Yet, they run events regularly, so we made a slide section to display the event schedule.
If your business/organization hosts events regularly, make a small section to announce your upcoming event schedule. Once you make a template for the announcement, it doesn’t take much time to edit the content. When you keep updating your schedule, your site will build trust with the visitors.
Another way to keep the schedule updated is to connect your site to your Google Calendar. You don’t need to log in to the site’s dashboard in order to add new events. Just add them at your Google Calendar, then it will sync with your site automatically.
3. Recent Testimonials
Good testimonials add lots of credit to your business/organization because they are the voices of your customers. Please read every testimonial posted on your social media or Google Business page and re-select “top testimonials”. Then, update your testimonials on your homepage every 3 to 6 months.
When you keep updating your testimonial section, it will become your powerful marketing tool in a couple of years.
Another good way to keep your testimonials fresh is to connect to Google review or other social media reviews.
4. Scrolling Text Announcement
It’s an old technique but when you use it properly, it will give a strong impression to your visitors. Because it’s moving, keeping it fresh is important. Don’t leave it
You can simply add HTML code <marquee> … </marquee> around the text.
Here is an example of scrolling text.
5. Portfolio or Your Recent Work
If you have new projects or create new products regularly, keep your portfolio up-to-date. In our case,
6. Photo Gallery
If you have a photo gallery, please replace old photos with new photos every 6 months or every year.
You don’t need to replace all the photos at the same time. We recommend you to replace about 20 – 30% of the photos at a time. If they don’t give any inspiration or add value to your visitors anymore, they are “EXPIRED”. You can take them down and post new photos instead.
When you post new photos, don’t forget to add a new “Alt” text. Search engines cannot see the photos but read metadata, especially alt text.
Alt text means an alternative text. Browsers show the Alt texts when images are not downloadable. Also, screen-reading software for the sight-impaired users will read alt-text to describe the image.
You may not need to update FAQ often, but whenever you start a new project or launch a new service, check your FAQ and revise it if needed.
We make the FAQ page because we don’t want to answer to the same questions repeatedly. So, once we make it, we don’t visit here often. That’s why it can be outdated easily: links can be broken; old services/products are still displayed; it may not apply to your new service anymore.
Once in a while, please check your FAQ and make sure it’s serving the purpose.
When you take care of your site, your visitors will recognize that you’re willing to communicate with your customers and trust your business/organization more. Yet, if you don’t care about it, they will also
Take care of your site, then it will bring you surprising rewards: search engines will pick your site first, and your business/organization will attract more customers/clients/members.
Today, we introduced 7 simple ways to keep your content fresh.
Did you find anything that you can apply today?
Just 30 minutes a week will make a big difference.
Take care of your site like your garden.
Why don’t you visit your garden and add some freshness now?